Video Marketing

It’s a Good Idea to Add Videos to Your Marketing Plan

August 25, 2017

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Videos make marketing messages come alive and can be one of the smartest and most effective content marketing crazes to jump on. Unlike text, they’re better at creating traffic on your website and instantly grab audiences’ attention. Over the last few years, videos have become an integral part of content marketing strategy for many companies who’ve found that adding online video to their marketing efforts generated more leads and sales for their business.


  • Improve your search engine visibility, converting 30% more visitors than those without videos.
  • Impact consumers’ minds more than any other medium.
  • Not only get audiences interested and engaged, but also prompts them to share the video with others.
  • Give consumers a better sense of the product.

Don’t ignore the powerful potential of video advertising as a business development tool. It’s an inexpensive marketing approach which means the returns are higher than the investment.

The number of video posts are on the rise, a recent Cisco study reports that video will account for 75% of all Internet traffic, both business and consumer, by 2018. With consumers’ growing appetite for online videos, investing in this marketing tool is no longer optional; videos should be part of your content strategy and be the next step towards engaging your audience and making a real impact for your company.

When doing a search, you will often see that the top three results are videos. Blogging, articles, and other types of written content just aren’t enough anymore. Including videos in your social campaigns is a great idea and goes hand in hand with social media. For marketers, the choice is between incorporating interesting, creative videos or getting left behind. In fact, if your competitors consistently beat you in the search engine rankings and they’re not using video, adding video to your marketing mix might be the best way to jump ahead of them in the page one results.

You can get a lot of mileage out of a single video. A video posted and embedded in a blog post will continue to attract new visitors and generate leads for your business for years to come. You can promote it by driving traffic from Facebook, LinkedIn, Twitter, Google Plus or even your company’s newsletters. If you are not incorporating video into your online marketing strategy, you are already behind. Don’t let your competitors get an edge online – get committed to creating shareable, popular, interesting, compelling video content today.