Gain Share and Penetrate New Markets.

Sales & Marketing Programs

For over 40 years AD’s proven track record has shown that we are more than a buying group – we are the largest and most innovative marketing group in North America. AD’s programs are customizable and are specifically designed to help you win new business, create more loyal customers, and grow your business through increased collaboration with AD’s best-in-class suppliers.

Planning & Selling

Our marketing programs are time-tested by the best independents and are completely customizable to your needs.

Planning

Selling

AD FIELD MARKETING SUMMIT

Our AD Field Marketing Summit (FMS) program features fun grassroots planning events, where a member’s selling organization comes together with key supplier partners to build relationships and create simple and actionable marketing plans for the coming year. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners. Once the plan is devised and incentivized action items are created, members and suppliers have progress check-ins throughout the year, driving consistent accountability.

Program is currently not available in AD Gypsum Supply - U.S.

Watch the Video to Learn More

AD JOINT MARKETING AGREEMENT

The AD Joint Marketing Agreement (JMA) program brings together key member and supplier executives to negotiate a marketing plan that’s beneficial for both businesses. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners.

Program is currently not available in AD Gypsum Supply - U.S.

AD REPORTS

We believe that people and companies make the best plans when they have the best information. AD Reports are professionally produced and provide our members with vital insights regarding industry trends and manufacturer programs. Our customized dashboards are easy to read and can be accessed at any time. We also report monthly progress to individual and group incentive goals and provide quarterly reporting on individual member earnings, divisional performance and overall AD results. 

FACE-TO-FACE MEETINGS

Face-to-face meetings are held between the top executives of our member and supplier partner companies during our annual meetings. A member chooses which suppliers they’d like to collaborate with, and AD ensures that member has focused time with the top executives from those companies. During the meetings, they plan how they can grow their businesses together in the coming year and members provide important feedback from their customers.

AD ECOMMERCE SOLUTIONS

AD eCommerce Solutions provide our members with the tools and support they need to engage with the fastest growing sales channel in today’s professional market – online sales. Our multi-division scale allows us to offer customizable features that simply can’t be matched by other commercial solutions. Learn more.

NATIONAL ACCOUNT SALES

supplyFORCE helps AD members participate in national contract opportunities. supplyFORCE manages the RFP and corporate contract management process at the corporate headquarters, while the local distributors focus their energy and resources on supporting the local plants.

supplyFORCE can be used as both an offensive and defensive strategy for our distributors: protecting current customer business from competition, as well as provide access to new plant locations with customers that only write agreements that cover multiple locations.

supplyFORCE has capabilities across North America and supports multiple product categories. Through the AD and supplyFORCE partnership, distributors have an opportunity to participate in large multi-site national account contracts.

For more information visit the supplyFORCE website.

GOVERNMENT SALES

Government sales through the public sector is one of the fastest growing customer market segments. Through the AD and supplyFORCE partnership, AD members have the opportunity to service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. Visit the supplyFORCE site.

GROW TOGETHER, SHARE COSTS

AD co-ventures leverages our unique multiple-division structure to allow local members across industries to combine their strengths and grow synergistically by joining together to open new branch locations and share resources, logistical systems and marketing expertise. Due to the high membership standards of AD, you can be assured that your AD co-venture will be financially secure and collaborative. 

NEW PRODUCT TRAINING

New product training is crucial for educating your sales force about product features and new market opportunities. Independents are known for their knowledgeable sales force and we make it easy to keep your teams up to date. Training is customized for each of our divisions, from online reward-based training via the AD Education Center in the Electrical, Plumbing, PVF and HVAC divisions, to the weekly MROP webinar series of the Industrial & Safety Division, to the supplier trainings offered by the Gypsum Supply Division. 

NEW MARKET OPPORTUNITIES

If you are interested in expanding into additional markets, AD is the group to join. AD provides instant credibility with our best-in-class supplier partners across seven industries and three countries. We also connect you with industry leaders in your new market to learn best practices and benefit from our group’s collective wisdom. We provide exceptional and easy opportunities to grow.

  • Evan Gilbert, President, Quality Mill Supply Company, Inc.
  • Matt Cohen, President, Replenex, Inc.
  • We hold AD Field Marketing Summits every January. It's actually one of the highlights of our calendar every year. It gives us an opportunity to host a lot more suppliers than we would otherwise at a sales meeting. The way that it's organized, the way that we demand follow-up and real precision during the event is something that, as a leader, I can get behind for my organization because I know that if we follow the protocols and have the follow-up, then it's going to be a successful event.

    Evan Gilbert, President, Quality Mill Supply Company, Inc. Member since 2000
  • I think that one of the biggest things that differentiates the time that I spend at AD meetings, is the level of engagement and intensity that the meetings carry. There's a directed purpose. Everybody's here for the same thing. When we get to the North American meeting not only do we have time to be with our networks and continue to develop those opportunities, but we also get to work with best-in-class suppliers and with a very specific focus. How do we attack out marketplace together, so that we can drive conversion, drive revenue generally, and make sure that manufacturing and domestic manufacturing stays strong for years to come.

    Matt Cohen, President, Replenex, Inc. Member since 2004
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Explore Divisional Sales & Marketing Programs

Each AD division has unique sales and marketing programs designed to inspire employees and accelerate sales.

National & Government Sales

AD’s sister company, supplyFORCE, helps AD members to jointly bid for and win national contracts and mutually service large, multi-location MRO customers. supplyFORCE also helps AD members service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. In less than one year, the new Bearings & Power Transmission Division already has five contracts in process. Visit the supplyFORCE site.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Education Centre

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

Monthly Rebate Return

Monthly Rebate Return leverages the size and scale of AD to improve the cash flow of our Gypsum Supply Division members by distributing their rebate returns on a monthly basis.

Emerging Leaders Program

Emerging Leaders Program is an initiative that launched in 2015 to help foster relationships and learning opportunities for those up-and-coming leaders within our members’ businesses. The Emerging Leaders program also donates scholarship money to local colleges for business programs focused on supply channel distribution.

Technology Services

Technology Services are available through the Gypsum Supply Division’s relationships with leading solution providers that support our members’ businesses, including for website development and hosting.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Education Centre

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

The AD Rewards Program

AD Canada offers two unique rewards programs to help grow your business.

The AD Rewards Customer Program maximizes profitability by incentivizing your customers to purchase products from participating AD suppliers. The AD Rewards Inside Sales program allows you to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products.

AD Rewards drives revenue and keeps customer loyalty high, allowing you to focus your resources on obtaining new clients. The program is easily customized to your business – you select the AD suppliers that participate to help grow your business. And the best part is the program is funded by a coalition of AD suppliers at no cost to our Canadian members.

Digital Demand Generation

Scale plays an important factor in successful digital marketing. Our multi-divisional size allows us to drive traffic to our member’s branches with Search Engine Marketing tools that geo-target potential customers who are actively searching for the products our members sell. Our data-driven program includes carefully chosen industry keywords and active analytics that continually adjust strategies based on findings to create optimum efficiency.

The AD Rewards Program

The AD Rewards Program is an on-line sales incentive program funded by a coalition of AD suppliers that helps your business capture discretionary spend. The program incentivizes your inside and counter salespeople with valuable merchandise, cash and travel for selling products from the participating AD suppliers who best align with your business. Additional individual reward points are earned by taking advantage of training and various promotions with participating suppliers.

Growth Incentive Bonus Program (GIBP)

GIBP is a critical component for driving the earnings growth for our members. Participating suppliers commit to rewarding growth for individual member performance as well as overall group performance. Member progress is tracked monthly in detail on ADHQ.com.

AD Winner's Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winner's Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Education Centre

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

Conversion Campaign

In 2015, the Industrial & Safety Division launched the Conversion Campaign. The campaign is a divisional effort, endorsed by the Industrial & Safety Board and Product Committee, to convert business from non-AD suppliers and non-AD distributors to AD distributors and suppliers. This campaign fulfills our value proposition to AD suppliers, increases earnings for AD members, separates AD from other competitors, and contributes to the Industrial & Safety division’s growth.

MROP Training Webinar Series

The MROP training webinar series is an effective vehicle for AD suppliers to engage and support our members’ frontline associates. The MROP webinars deliver innovative AD supplier solutions that help our MROP customers achieve their operational goals and objectives. The information is delivered in an engaging, easy-to-follow format that supports salespeople in their role as leaders on the front line of our industry.

AD Education Center

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD 101 Awareness Webinars

The AD 101 Awareness Webinars are for members and supplier partners who have employees who are new to working with AD. It easily explains what AD is, and the benefits and programs we offer to their company.

Emerging Leaders

This program started in 2015 to bring together the potential future leaders of our industry. Our intention is to give emerging leaders the opportunity to network, mentor and train with others in the Industrial & Safety field.

Growth Incentive Bonus Program (GIBP)

GIBP is a critical component for driving the earnings growth for our members. Participating suppliers commit to rewarding growth for individual member performance as well as overall group performance. Member progress is tracked monthly in detail on ADHQ.com.

AD Winner’s Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winner's Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

AD Winner’s Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winner's Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Emerging Leaders

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

SEE Certification

The Safety Equipment Expert (SEE) Certification provides our members with a best-in-class training program for developing their safety sales professionals. With a foundational Solution Based Selling philosophy, the 150+ hours of curriculum educates sales professionals on the pains & challenges various end-user customers face managing workplace safety programs. The certification helps Suppliers develop and deliver customized training to our Distributor Members and enhances our member’s employee value proposition with a multi-year talent development plan.

Safeopedia

The worlds largest online safety encyclopedia. Every month this verified, free-to-access, safety library provides 100K+ Safety Directors & Managers with the knowledge, resources, and community they need to get their job done. With advertisements and lead generation services exclusive the AD Safety Network Suppliers and Distributor Members, this website serves as the top-of-funnel demand generator specialized in connecting end-user customer decision makers to our members.

Conversion Campaign

In 2015, AD launched the Conversion Campaign. The campaign is a divisional effort to convert business from non-AD suppliers and non-AD distributors to AD distributors and suppliers. This campaign fulfills our value proposition to AD suppliers, increases earnings for AD members, separates AD from other competitors, and contributes to divisional growth.

AD Education Center

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD 101 Awareness Webinars

The AD 101 Awareness Webinars are for members and supplier partners who have employees who are new to working with AD. It easily explains what AD is, and the benefits and programs we offer to their company.

Growth Incentive Bonus Program (GIBP)

GIBP is a critical component for driving the earnings growth for our members. Participating suppliers commit to rewarding growth for individual member performance as well as overall group performance. Member progress is tracked monthly in detail on ADHQ.com.