Sales & Marketing
Take Share. Penetrate New Markets.


Created, tested and proven effective by fellow AD members. These programs will accelerate your growth and help you expand your business.


Market Planning
Plan the work. Work the plan.

AD has two Market Planning programs guaranteed to reenergize your company’s annual planning process. AD members choose which program best fits their culture and then customize it to meet their individual needs.

The AD Field Marketing Summit program is a grass roots planning event that engages and motivates a distributor’s branch managers and selling organization and includes widespread rep and regional manager involvement. The AD Joint Marketing Agreement program is an executive, boardroom style plan collaboratively negotiated with key suppliers. For both programs, AD provides planning support tools and an array of financial subsidies.

AD Clean Energy
Making it real

AD’s Clean Energy initiative helps AD members partner with leading Clean Energy Manufacturers for Energy Efficiency, Renewable and Smart Grid products, as well as benefit from go-to-market strategies to become the premier channel within their markets. We have dedicated resources on our staff to help your company play and win in this rapidly growing market. We hold exclusive training courses, we have exclusive web tools and we have an impressive roster of pre-approved suppliers ready to partner with your company on the local level.

Click here to visit AD's Clean Energy site. 

AD Safety
Bringing more value to your current customers

AD’s safety program will help you increase your sales to existing customers by expanding your product offering to include safety products (one of the fastest growing product segments in all industries). AD’s program includes leading safety specialty product manufacturers, as well as safety master distributors for those members just starting out.

AD Universal Products Division
If your customers want it, we’ve got it.

With business levels being what they are, most distributors are reluctant to turn away any business, even when it involves products that are not traditionally “electrical.”

AD’s Universal Products Division provides AD’s electrical members with access to rebates from AD suppliers in five other AD Divisions: Plumbing, Pipe Valves & Fittings, Industrial/Safety, HVAC and Drywall. All told, there are 139 manufacturers in 79 categories participating in the AD Universal products Division. If your customers want it, we’ve got it.

National Accounts Sales
Protect and grow your industrial MRO business

AD distributors that serve Industrial MRO customers protect and grow their business by utilizing the services of AD’s sister company, supplyFORCE.

supplyFORCE helps AD members participate in national bids, win national contracts and jointly service and support large, multi-location MRO customers on single commodity contracts and full-blown integrated supply contracts. supplyFORCE is owned by its distributor members. Distributors must be AD members in order to join supplyFORCE. All AD members are eligible to join.

Click here to visit the supplyForce site. 

Government Sales
Isn’t it time they wrote you a check?

The public sector is one of the fastest growing customer market segments.

AD’s sister company, supplyFORCE helps AD members sell more to government markets through the utilization of the supplyFORCE GSA Schedule, supplyFORCE’s small business certification, and through exclusive training and sales resources. supplyFORCE is owned by its distributor members. Distributors must be AD members in order to join supplyFORCE. All AD members are eligible to join.

Click here to visit supplyForce.