Gain Share and Penetrate New Markets.

Sales & Marketing Programs

For over 30 years AD’s proven track record has shown that we are more than a buying group – we are the largest and most innovative marketing group in North America. AD’s programs are customizable and are specifically designed to help you win new business, create more loyal customers, and grow your business through increased collaboration with AD’s best-in-class suppliers.

Planning & Selling

Our marketing programs are time-tested by the best independents and are completely customizable to your needs.

Planning

Selling

AD FIELD MARKETING SUMMIT

Our AD Field Marketing Summit (FMS) program features fun grassroots planning events, where a member’s selling organization comes together with key supplier partners to build relationships and create simple and actionable marketing plans for the coming year. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners. Once the plan is devised and incentivized action items are created, members and suppliers have progress check-ins throughout the year, driving consistent accountability.

Program is currently not available in AD Building Materials.

Watch the Video to Learn More

AD JOINT MARKETING AGREEMENT

The AD Joint Marketing Agreement (JMA) program brings together key member and supplier executives to negotiate a marketing plan that’s beneficial for both businesses. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners.

Program is currently not available in AD Building Materials.

AD REPORTS

We believe that people and companies make the best plans when they have the best information. AD Reports are professionally produced and provide our members with vital insights regarding industry trends and manufacturer programs. Our customized dashboards are easy to read and can be accessed at any time. We also report monthly progress to individual and group incentive goals and provide quarterly reporting on individual member earnings, divisional performance and overall AD results. 

FACE-TO-FACE MEETINGS

Face-to-face meetings are held between the top executives of our member and supplier partner companies during our annual meetings. A member chooses which suppliers they’d like to collaborate with, and AD ensures that member has focused time with the top executives from those companies. During the meetings, they plan how they can grow their businesses together in the coming year and members provide important feedback from their customers.

AD ECOMMERCE SOLUTIONS

AD eCommerce Solutions provide our members with the tools and support they need to engage with the fastest growing sales channel in today’s professional market – online sales. Our multi-division scale allows us to offer customizable features that simply can’t be matched by other commercial solutions. Learn more.

NATIONAL ACCOUNT SALES

National account sales are an important growth strategy for AD members who serve Industrial MRO customers. AD’s sister company, supplyFORCE, helps AD members to jointly bid for and win national contracts and mutually service large, multi-location MRO customers. Visit the supplyFORCE site.

GOVERNMENT SALES

Government sales through the public sector is one of the fastest growing customer market segments. supplyFORCE, AD's sister company, helps AD members service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. Visit the supplyFORCE site.

GROW TOGETHER, SHARE COSTS

AD Co Ventures leverages our unique multiple-division structure to allow local members across industries to combine their strengths and grow synergistically by joining together to open new branch locations and share resources, logistical systems and marketing expertise. Due to the high membership standards of AD, you can be assured that your AD Co Venture will be financially secure and collaborative. 

NEW PRODUCT TRAINING

New product training is crucial for educating your sales force about product features and new market opportunities. Independents are known for their knowledgeable sales force and we make it easy to keep your teams up to date. Training is customized for each of our divisions, from online reward-based training via the AD Education Center in the Electrical, Plumbing, PVF and HVAC divisions, to the weekly MROP webinar series of the Industrial Division, to the monthly supplier trainings offered by the Building Materials Division. 

NEW MARKET OPPORTUNITIES

If you are interested in expanding into additional markets, AD is the group to join. AD provides instant credibility with our best-in-class supplier partners across seven industries and three countries. We also connect you with industry leaders in your new market to learn best practices and benefit from our group’s collective wisdom. We provide exceptional and easy opportunities to grow.

  • Lindsay Portnoy Rodner, Marketing Manager, Aaron and Company, Inc.
  • Evan Gilbert, President, Quality Mill Supply Company, Inc.
  • Matt Cohen, President, Replenex, Inc.
  • The Field Marketing Summits have been a really great asset to our company because they allow our entire sales team to be involved in a process to create a yearlong strategy with our suppliers that our competition does not have.

    Lindsay Portnoy Rodner, Marketing Manager, Aaron and Company, Inc. Member since 2008
  • We hold AD Field Marketing Summits every January. It's actually one of the highlights of our calendar every year. It gives us an opportunity to host a lot more suppliers than we would otherwise at a sales meeting. The way that it's organized, the way that we demand follow-up and real precision during the event is something that, as a leader, I can get behind for my organization because I know that if we follow the protocols and have the follow-up, then it's going to be a successful event.

    Evan Gilbert, President, Quality Mill Supply Company, Inc. Member since 2000
  • I think that one of the biggest things that differentiates the time that I spend at AD meetings, is the level of engagement and intensity that the meetings carry. There's a directed purpose. Everybody's here for the same thing. When we get to the North American meeting not only do we have time to be with our networks and continue to develop those opportunities, but we also get to work with best-in-class suppliers and with a very specific focus. How do we attack out marketplace together, so that we can drive conversion, drive revenue generally, and make sure that manufacturing and domestic manufacturing stays strong for years to come.

    Matt Cohen, President, Replenex, Inc. Member since 2004
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Explore Divisional Sales & Marketing Programs

Each AD division has unique sales and marketing programs designed to inspire employees and accelerate sales.

National & Government Sales

AD’s sister company, supplyFORCE, helps AD members to jointly bid for and win national contracts and mutually service large, multi-location MRO customers. supplyFORCE also helps AD members service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. In less than one year, the new Bearings & Power Transmission Division already has five contracts in process. Visit the supplyFORCE site.

Monthly Rebate Return

Monthly Rebate Return leverages the size and scale of AD to improve the cash flow of our Building Materials Division members by distributing their rebate returns on a monthly basis.

Emerging Leaders Program

Emerging Leaders Program is an initiative that launched in 2015 to help foster relationships and learning opportunities for those up-and-coming leaders within our members’ businesses. The Emerging Leaders program also donates scholarship money to local colleges for business programs focused on supply channel distribution.

Technology Services

Technology Services are available through the Building Materials Division’s relationships with leading solution providers that support our members’ businesses. Some of these solutions include website development and hosting, and Search Engine Optimization and Marketing (SEO/SEM).

AD Education Centre

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

The AD Rewards Program

AD Canada offers two unique rewards programs to help grow your business. Between when the programs were implemented in 2013 through 2015, participating distributors have grown 35% with partnered suppliers.

The AD Rewards Customer Program maximizes profitability by incentivizing your customers to purchase products from participating AD suppliers. The AD Rewards Inside Sales program allows you to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products.

AD Rewards drives revenue and keeps customer loyalty high, allowing you to focus your resources on obtaining new clients. The program is easily customized to your business – you select the AD suppliers that participate to help grow your business. And the best part is the program is funded by a coalition of AD suppliers at no cost to our Canadian members.

AD energyFORCE

AD energyFORCE unites members and supplier partners together to maximize our collective share of the rapidly growing energy reduction, control, management, and generation market. The program capitalizes on AD’s national distributor footprint and local expertise, along with our best-in-class suppliers’ innovation, sales and promotional support. Our member and supplier capabilities are joined in this broad based marketing platform that provides training, trade show support, product-specific promotions and networking opportunities to all AD members.

Digital Demand Generation

Scale plays an important factor in successful digital marketing. Our multi-divisional size allows us to drive traffic to our member’s branches with Search Engine Marketing tools that geo-target potential customers who are actively searching for the products our members sell. Our data-driven program includes carefully chosen industry keywords and active analytics that continually adjust strategies based on findings to create optimum efficiency.

The AD Rewards Program

The AD Rewards Program is an on-line sales incentive program funded by a coalition of AD suppliers that helps your business capture discretionary spend. The program incentivizes your inside and counter salespeople with valuable merchandise, cash and travel for selling products from the participating AD suppliers who best align with your business. Additional individual reward points are earned by taking advantage of training and various promotions with participating suppliers.

Growth Incentive Bonus Program (GIBP)

GIBP is a critical component for driving the earnings growth for our members. Participating suppliers commit to rewarding growth for individual member performance as well as overall group performance. Member progress is tracked monthly in detail on ADHQ.com.

AD Winner's Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winners Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Young Leaders

Our initiative to engage young leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

Conversion Campaign

In 2015, the Industrial Division launched the Conversion Campaign. The campaign is a divisional effort, endorsed by the Industrial Board and Product Committee, to convert business from non-AD suppliers and non-AD distributors to AD distributors and suppliers. This campaign fulfills our value proposition to AD suppliers, increases earnings for AD members, separates AD from other competitors, and contributes to the Industrial division’s growth.

MROP Training Webinar Series

The MROP training webinar series is an effective vehicle for AD suppliers to engage and support our members’ frontline associates. The MROP webinars deliver innovative AD supplier solutions that help our MROP customers achieve their operational goals and objectives. The information is delivered in an engaging, easy-to-follow format that supports salespeople in their role as leaders on the front line of our industry.

AD Education Center

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD 101 Awareness Webinars

The AD 101 Awareness Webinars are for members and supplier partners who have employees who are new to working with AD. It easily explains what AD is, and the benefits and programs we offer to their company.

Future Industry Leaders

This program started in 2015 to bring together the potential future leaders of our industry. Our intention is to give our future leaders the opportunity to network, mentor and train with others in the Industrial field.

Growth Incentive Bonus Program (GIBP)

GIBP is a critical component for driving the earnings growth for our members. Participating suppliers commit to rewarding growth for individual member performance as well as overall group performance. Member progress is tracked monthly in detail on ADHQ.com.

AD Winner’s Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winners Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Young Leaders

Our initiative to engage young leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

AD Winner’s Circle

AD’s annual invitation-only program celebrating the collaborative growth partnerships of members and select suppliers. The Winners Circle provides exclusive and memorable experiences as a reward for outstanding commitment and achievement.

AD Education Center

We offer our members a one-stop shop for AD supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

AD Young Leaders

Our initiative to engage young leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior.

AD Power Buys

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.